CLAVIUS/FOX FILMS

Spree created two different multitouch solutions for the animated movie´s RIO and Happy Feet 2.

About the case

In this project, Spree moved the limits of public touch technology for marketing purposes. As part of the campaign, touch screens were installed on a total of three outdoor advertising sites in Stockholm, Gothenburg and Malmö for the animated  movie Rio.

Spree also created a multitouch solution for a surface table for the animated movie Happy Feet 2, where the user was allowed to put puzzles and test his logical thinking, which was placed at Film City Sergel in Stockholm.

Public touch technology

Visual and exiting dimension.

In this project, Spree moved the limits of public touch technology for marketing purposes. As part of the campaign, touch screens were installed on a total of three outdoor advertising areas in Stockholm, Gothenburg and Malmö. The recipient had the opportunity to, using the latest technology, put a puzzle directly on the advertising pillar and get the chance to win movie tickets for the film RIO. The puzzle pieces in the game are built with movie clips, giving a visual and exciting dimension.

Graphic material

All graphic material comes from the respective movie.

Multitouch

Visual experience with movie clips mixed with interactive games on the multitouch screen.

Interactive puzzle

Happy Feet 2

Spree also created an interactive puzzle on a multitouch table located at the Sergel Cinema in Stockholm prior to the launch of the animated movie Happy Feet 2.
The puzzle pieces in the game are built with moving movie clips, giving a visual and exciting dimension. The multitouch table attracted much attention to the film town of Sergel for adults and children alike!

Logic thinking

The surface plate attracted much attention to the film town of Sergel, where visitors were able to test their logical thinking using a puzzle - all with graphic material from each film.

Multitouch

Visual experience with moving film clips mixed with interactive games on multitouch tables.

About Clavius

“Clavius is an event and advertising agency that mainly works with the film and cinema industry. We plan, coordinate and conduct event assignments with over 100 subcontractors and partners, and our own fitters provide safe, secure and accurate delivery. One of our most common work is based on creative idea work, project management and production in close cooperation with our clients. With over 25 years of experience in inovative projects, we aim for the long term in all our customer relations. “